Walmart to Promote Health and Wellness

The First Lady of the United States and America's largest grocer are partnering to promote health and wellness through better diets. Some of the initiatives for the future include:

• Reformulating of the company's Great Value private label brand to reduce sodium and sugars;
• Sourcing less expensive fresh fruits and vegetables by using the company's economies of scale;
• Re-branding healthier products;
• Increasing market presence in under-served markets; and
• Increasing charitable support for nutrition programs.

The First Lady will be holding speaking engagements to promote the idea of making healthier choices when selecting food. The partnership will build on the Let's Move campaign championed by the First Lady from 2009 - 2010.